the starbucks of wine
"nicolas*, the starbucks of wine."
as heard from tour guide on champagne cruise from ô chateau.
*please note: nicolas is pronounced "knee-koe-lah" in french (rhyming with ricola), not "ni-co-las" as it is in the anglophone dialects. not that the author of this blog post would ever have made that mistake herself. ahem.
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When I was first in France (1981), Nicolas was THE cheap wine store. Back then they sold wine in the old "star" bottles with plastic stoppers.
They went seriously upscale in the late 80s. I think it was the late 80s...